Privacy Policy for SMS Messaging

At Midwest Refrigerated Services, protecting your privacy is our priority. This Privacy Policy for SMS Messaging explains how we collect, use, and safeguard your information when you opt into our SMS program. By enrolling, you agree to these terms, which comply with the 2025 Telephone Consumer Protection Act (TCPA), Campaign Registry requirements, and CTIA Best Practices. For anything not covered in this policy, please review our Privacy Policy.


  1. Information We Collect
  2. Phone Number: The mobile number you provide to receive SMS messages.
  3. Message Interaction Data: Delivery and engagement metrics (e.g., delivery status, response keywords).
  4. Consent Records: Timestamps and methods of opt-in (web form, keyword, verbal, or paper).
  5. How We Use Your Information
  6. Send SMS messages (notifications, updates, and reminders) per your opt-in preferences.
  7. Demonstrate regulatory compliance (TCPA 2025, Campaign Registry).
  8. Improve messaging and measure engagement.
  9. One-to-One Consent Requirement
  10. Under the January 2024 FCC ruling, opt-in consent applies solely to Business Name. We do not share your consent with third parties or affiliates unless you expressly agree.
  11. Message Frequency & Data Rates
  12. Message frequency may vary. You may receive up to 3–5 messages per day, unless additional notifications are triggered by specific events or if you are engaged in a two-way conversation. Message and data rates may apply. Please check your mobile carrier’s terms for details.
  13. Opt-Out & HELP Instructions
  14. Text “STOP” to any message to unsubscribe immediately.
  15. Text “HELP” for assistance or contact us at Support Email or Support Phone Number.
  16. Data Sharing & Disclosure
  17. We will never sell your data.
  18. We may share data with service providers (e.g., carriers) with strict confidentiality regarding SMS delivery.
  19. National Do Not Call Registry (DNC) protections apply to SMS; we honor existing DNC registrations unless you expressly opt in.
  20. Security of Your Information
  21. Reasonable measures are in place to protect your data, though no system is infallible.
  22. Record-Keeping & Proof of Consent
  23. We retain all opt-in and opt-out records, including timestamps and consent methods, to comply with TCPA 2025 and Campaign Registry guidelines.
  24. Changes to This Policy
  25. We may update this Policy as laws evolve. Material changes will be communicated via SMS or on our website. Continued use after updates constitutes acceptance.
  26. Contact Us


If you have any questions about this Privacy Policy or wish to update your SMS preferences, you can contact us at:


Email: Helpdesk@midwestrefrigerated.com

Phone: 414-875-3300

Address: 1510 N Country Club Parkway, Elkhorn, WI 53121

________________________________________


Key 2025 Compliance Elements:


  • One-to-One Consent: Consumers are only giving consent to receive messages from the specific business they opt in for, not from multiple parties or third parties.
  • Clear Disclosures: The policy includes clear language about the nature of the messages, frequency, potential charges, and opt-out mechanisms
  • Do Not Call Protections: The policy reflects the latest FCC guidance that DNC protections apply to SMS, making it clear that businesses must adhere to DNC regulations
  • Data Sharing and Record-Keeping: Emphasizes the importance of maintaining proof of consent and clear guidelines on how data is shared for operational purposes.


This updated Privacy Policy example aligns with current 2025 TCPA and FCC guidelines, ensuring your business remains compliant while fostering transparency with consumers.


Business Name SMS Terms and Conditions


Effective Date: Oct 1, 2025


Introduction


By joining our SMS program, provided by Midwest Refrigerated Services, you agree to receive recurring text messages (including notifications, updates, and reminders) on the number you provide, subject to these Terms, which adhere to the TCPA (2025) and CTIA Best Practices.


  1. Opt-In Consent

In accordance with the 2025 TCPA guidelines, your participation in our SMS service requires explicit one-to-one consent. This means that by opting in, you consent to receive messages from Business Name only. Consent cannot be shared with other companies or third-party entities without your direct approval.


To join our SMS program, you may opt in through the following methods, in compliance with the 2025 CTIA Guidelines:



  • Verbal Consent: Offer verbal consent by clearly agreeing to SMS participation after being read a compliant SMS consent disclosure.
  • In-Person Paper Form: Sign or complete a paper intake form that includes a dedicated section with clear language outlining SMS consent.